Home » E-commerce Articles » redpepper Receives Best Facebook Fan Outreach Honors at 2011 IMA Awards Event Held in Las Vegas
redpepper Receives Best Facebook Fan Outreach Honors at 2011 IMA Awards Event Held in Las Vegas
Agency's work recognized for creativity and impact
NASHVILLE, TN, October 02, 2011 /E-commerce PR News/ -- The Internet Marketing Association (IMA) held its 2011 IMA Awards event on the evening of September 22, 2011 at the Mandarin Oriental at City Center in Las Vegas. At the event, redpepper was honored with an award for Best Facebook Fan Outreach in recognition of its Cha---Ching campaign for home decor giant Kirkland's.
Kirkland's launched its Cha---Ching! Promotion in April 2011. Within a few days, their Facebook page was the 6th fastest growing page in the world. The promotion included a $25,000 cash prize and a chance to win Kirkland's merchandise in a swap game where people force other players to trade merchandise they have in their virtual possession. Players become eligible to win whatever merchandise they are holding at the end of the day. The more they played, the more chances they had to win.
"The Holy Grail of any social media effort is to engage the audience versus simply getting them to click a "like" button," offered redpepper's partner and President Tim McMullen. "We were not only thrilled with the response we received but the enthusiasm and passion for the brand that was exhibited through comments from loyal customers."
The IMA event included an unprecedented roster of industry expert speakers, awards and special honors, and a smashing after-party overlooking the Las Vegas Strip. The evening's speakers presented on an array of topics, with presenters representing Boys Town California, Ernst & Young, eMarketer, Salesforce.com, MGM Mirage, Webtrends, SocialShield, Oracle, Adobe Systems, Google and Facebook.
About redpepper
redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 10-year run of growth in clients, revenues, and profits, and have been recognized as one of the fastest growing companies in the country by Inc. Magazine for six years running. Partners Tim and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper's creative work has been recognized with more than three dozen national and regional industry awards. To learn more, please visit www.redpepperland.com.
About the Internet Marketing Association
The Internet Marketing Association (IMA) is a professional organization that, since its inception in 2001, has accrued more than 410,000 members in various fields including sales, marketing, business ownership, programming and creative development.
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