Home » E-commerce Articles » 1 Million Registered Customers For International Mobile Sportsbook Company (IMSC) And The Story Has Only Just Begun
1 Million Registered Customers For International Mobile Sportsbook Company (IMSC) And The Story Has Only Just Begun
International Mobile Sportsbook Company S.L. (IMSC) is pleased to announce that it has broken the milestone of 1 million registered customers in just over 24 months.
BARCELONA, SPAIN, September 12, 2011 /E-commerce PR News/ -- Founded by the entrepreneur James Sene in Q4 2007 in Barcelona (Spain), IMSC is a young technology and marketing driven company developing and marketing a digital platform providing simple and highly accessible ways to place micro-bets through simple SMS interactivity without the need for WAP or internet enabled devices.
IMSC currently operates in five countries (Togo, Burkina Faso, Nigeria, Mexico and Spain) where it provides a mobile platform for skill and random B2C and C2C gaming products including Pool and Odds betting for sports and/or entertainment events, Lotteries, Bingo, Slot and Casino games.
"This result is highly significant for the Company and its stakeholders. One of the world's largest online sports betting providers claims to have 3 million customers, but it has taken over 10 years to get them. Now, if you look at our results, added to the fact that we're only currently operative in a reduced number of markets...................do your own mathematics!" comments James Sene, CEO - International Mobile Sportsbook Company
Further to the above, the 1 million registered customer milestone has been achieved with an average CPA (cost per acquisition) below EUR5 and monthly ARPU in double digit figures and growing very strongly.
"We were already aware that our strategy and business models delivered ROI faster than initially forecast, but having reached 1 million registered customers in 24 months puts a totally different perspective on our plans for international expansion and growth, and consequently results," says James Sene, CEO - International Mobile Sportsbook Company
IMSC has created, developed and launched new gaming concepts with a diversified product portfolio, to an increasing customer base in countries with strong demographics, high level of mobile penetration and significant mobile traffic growth.
These unique and proven gaming concepts rely on the idea that people will responsibly use their mobiles to place micro-bets or alternative bids on a multitude of events, be they sports, lotteries, bingos or even social entertainment C2C games through the simplicity of an SMS.
For the latest information on International Mobile Sportsbook Company (IMSC) please visit the company's website - www.imscworld.com - or email your queries to info@imscworld.com
This press release is distributed by Action 2 Reaction S.L. on behalf of IMSC.
Action 2 Reaction is the exclusive Communication and PR agency of IMSC. For press related activities and/or interview request, please contact Stephen Ibbotson at s.ibbotson@action2reaction.es
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Stephen Ibbotson
Action 2 Reaction S.L.
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Comte d'Urgell 154, Entlo 6
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Spain 08036
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Fax: 0034932553109
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