Home » E-commerce Articles » Sandestin Golf and Beach Resort Wins Awards for Web site Design and Search Marketing Strategy
Sandestin Golf and Beach Resort Wins Awards for Web site Design and Search Marketing Strategy
Florida's Sandestin Golf and Beach Resort Web site won two awards at the 18th annual Adrian Awards, a black-tie event held in New York City at the New York Marriott Marquis on January 28, 2008.
/E-commerce PR News/ - DESTIN, FL, March 02, 2008 - Florida's Sandestin Golf and Beach Resort Web site won two awards at the 18th annual Adrian Awards, a black-tie event held in New York City at the New York Marriott Marquis on January 28, 2008. The event was hosted by the Hospitality Sales & Marketing Association (HSMAI) to honor travel and hospitality advertising and marketing excellence in the U.S.
The annual contest attracted more than 1,300 entries from hotels across the nation. Sandestin Golf and Beach Resort, an Intrawest property, received both a Gold Award for Web site design and a Silver Award for search marketing strategy.
"The redesign of the Sandestin Web site was a year-long, in-depth process, translating research into a user-friendly and revenue-generating format," said Craig Ferris, director of internet revenue for Sandestin Golf and Beach Resort. "The site incorporates actual users' feedback and successful online marketing strategies. We are pleased with the results of the site thus far and it is an honor to be recognized with the Adrian awards for excellence."
The goals of the Web site re-design were to raise awareness of the Destin luxury beach resort property, increase online conversations and simplify the site navigation for consumers. The new Web site gives visitors a true account of Sandestin's upscale accommodations and award-winning amenities, such as world-class golf and the 28-acre pedestrian-friendly Village of Baytowne Wharf. The Web site features interactive Flash elements, videos and colorful photography, simplified navigation bars and forms and an improved online booking system. In addition, all of the text was optimized for search engines.
With help from Brulant, Inc., a technology-infused interactive marketing agency located in Beachwood, Ohio, the Sandestin Web site was transformed around the tagline "Off in our own little world. " The new layout features highlights from Sandestin's 2,400 acres of hotels, restaurants, golf courses, and entertainment.
The result was a significant, positive shift in revenue, as well as an increase in per booking averages, during the first two months after the site was launched. The search marketing strategy, involving both pay-per-click and organic optimization strategies, was also successful and received the Silver Adrian Award. |
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Press Release Contact Information:
Colleen Kirsch
Sandestin Golf and Beach Resort
Public Relations Manager
9300 Emerald Coast Parkway West
Destin, Florida
USA 32550-7268
Voice: 850-267-8124
Website: Visit Our Website |
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